Growth & finance,
built for Jamaica.

Jamaica's digital advertising landscape is Meta-dominant. We lead with Facebook and Instagram, with budget allocation informed by placement performance data — not guesswork. Campaigns are structured for scalable acquisition, not one-off boosts.

• Meta Business Suite setup, pixel installation and event verification
• Campaign architecture: prospecting, warm audience, retargeting tiers
• Budget allocation by funnel stage and audience temperature
• A/B creative and audience testing framework — continuous improvement
• Lookalike and interest-based audience construction from first-party data
• 3–5 active campaigns per month within scope cap

Most of your best leads visit, hesitate, and leave. Retargeting captures that intent before it evaporates. We build multi-touch sequences that move warm audiences back into the funnel — with the right message at the right friction point.

• Pixel-based website visitor retargeting (page-visit and time-on-site segmentation)
• Video view retargeting — re-engage audiences who watched 25%, 50%, 75%
• Lead form opener retargeting — re-serves to partial form completions
• Customer list exclusions to prevent wasted spend on existing buyers
• Sequential messaging — story-driven retarget sequences (visit → consider → close)

Copy is the lever. We write direct-response ad copy tuned for Jamaica market resonance — the voice, cadence, and offer framing that converts cold scrollers into qualified clicks. Creative direction is provided for image and video assets.

• Primary text, headline, and description copy per campaign (3–5 copy variants per ad set)
• Direct-response copywriting: problem-agitation-solution and benefit-led frameworks
• Creative briefs for static image and video production (production not included in base scope)
• AI-augmented copy iteration — rapid testing of hooks, CTAs, and angle variants
• Jamaica-specific cultural calibration — tone, reference points, local market language

Traffic without a place to land is wasted spend. We build and maintain landing pages optimized for conversion — plus WhatsApp automation flows that capture and qualify inbound leads before a human ever touches them.

• 1 high-conversion landing page per month (additional pages at scope-extension rate)
• Page elements: headline, social proof, offer clarity, single CTA, mobile-first layout
• WhatsApp Business API flow setup — automated greeting, qualification sequence, CTA routing
• Lead capture and CRM handoff integration (Zapier/Make or native depending on stack)
• A/B landing page variant testing on high-volume campaigns

You can't optimize what you can't see. We install a structured tracking layer — UTM taxonomy, conversion events, and a live KPI dashboard — so every dollar of ad spend is attributed and every insight is actionable.

• UTM taxonomy setup and enforcement across all campaigns and links
• Meta pixel standard and custom event configuration
• Live KPI dashboard: CPL, ROAS, CTR, CPC, conversion rate by stage
• Weekly performance report: spend, results, optimizations made, recommended next actions
• Monthly summary with trend analysis and budget reallocation recommendations

The MARSS AI layer isn't just a chatbot. It's a set of intelligent automations that reduce the manual overhead of running a growth function — lead routing, copy iteration, audience refresh, and reporting generation — running in the background while your team focuses on close.

• AI-powered ad copy variant generation — rapid A/B iteration without creative bottleneck
• Automated lead routing and tagging based on form completion signals
• WhatsApp flow AI qualification — intelligent triage before human handoff
• Audience refresh automation — lookalike seeds updated from new buyer data
• Automated weekly reporting generation from live dashboard data

Businesses die from cash flow problems, not profitability problems. The 13-week rolling cash forecast gives you a clear window into your liquidity 3 months out — so you see the gap before you're in it, not after.

• 13-week rolling cash flow forecast, updated weekly
• Cash balance tracking across all operating accounts (JMD and USD)
• Receivables timing assumptions built into forecast model
• Payables scheduling — vendor payment timing recommendations
• Cash gap identification and funding lead time alerts
• Scenario modeling: base case, upside, and stress scenarios

Uncontrolled vendor spend is one of the fastest ways to bleed cash invisibly. We implement an accounts payable control framework — authorization thresholds, vendor approval workflow, and payment scheduling — that keeps spend disciplined.

• Vendor master setup and maintenance — standardized vendor records
• Invoice approval workflow with authorization thresholds
• Duplicate payment detection and controls
• Payment run scheduling and cash-optimized sequencing
• Vendor statement reconciliation — monthly or quarterly
• Expense policy enforcement and flagging for review

Financial statements are a rearview mirror. The KPI dashboard is a live instrument panel — so you know your gross margin, cash runway, and operational burn rate without waiting for month-end close.

• Revenue and gross margin tracking by product/service line
• Operating expense breakdown with variance to prior period
• Cash runway and burn rate monitoring
• Accounts receivable aging summary — days outstanding and collection performance
• Department-level budget vs. actual where applicable
• Updated weekly from live accounting data

Jamaica's compliance landscape is multi-agency and unforgiving. Missed deadlines and miscalculations compound. We manage the full statutory compliance calendar — preparation, review, and filing support — so you're never behind.

Numbers without context are noise. Monthly management accounts go beyond the raw financials — executive summary, variance explanation, key risks flagged, and forward-looking commentary so you can act, not just read.

• Monthly P&L statement with current period, prior period, and budget variance
• Balance sheet — assets, liabilities, equity position
• Cash flow statement (direct method)
• Executive commentary: what happened, why, and what to watch
• KPI summary linking financial performance to operational metrics
• Board-ready format available on request

MFC-JM is a financial operations and reporting service. The following are outside base scope and require a separate engagement or scope extension:

• Audit preparation or audit support engagements
• Legal or corporate secretarial services
• Investment advisory or fund management
• Payroll processing (payroll calculation support included; payroll execution excluded)
• Business valuations or M&A financial due diligence
• Complex multi-entity consolidation (assessed at scoping)