Growth & finance,
built for America.

The US digital advertising landscape is multi-platform. We build a blended strategy: Meta (Facebook + Instagram) for broad reach and social proof, Google for intent-capture on high-commercial keywords, with budget allocation informed by performance data — not equal-split defaults.

• Meta Business Suite and Google Ads account setup, pixel and tag installation
• Campaign architecture across platforms: prospecting, warm audience, retargeting tiers
• Budget allocation by funnel stage, platform, and audience temperature
• A/B creative and audience testing framework — continuous improvement cadence
• Lookalike and intent-based audience construction from first-party and in-market signals
• 3–5 active campaigns per month within scope cap (cross-platform)

US consumers research longer and compare more. Retargeting captures demonstrated intent before competitors do. We build multi-touch sequences that re-engage warm audiences across Meta and Google — with the right message at each friction point.

• Cross-platform retargeting — Meta pixel and Google tag aligned audience segmentation
• Video view retargeting — re-engage audiences by percentage watched (25%, 50%, 75%)
• Lead form and landing page visitor retargeting — partial-completion capture
• Customer list suppression to prevent wasted spend on existing buyers
• Sequential messaging — story-driven retarget sequences across multiple touchpoints

Copy is the lever. We write direct-response ad copy calibrated for US market resonance — the voice, cadence, and proof structures that convert American consumers. Creative direction covers both static and video assets across Meta and Google formats.

• Primary text, headline, and description copy per campaign (3–5 copy variants per ad set)
• Direct-response frameworks: problem-agitation-solution, benefit-led, social-proof-led
• Creative briefs for static image, carousel, and video production (production not included)
• AI-augmented copy iteration — rapid testing of hooks, CTAs, and angle variants
• US-specific calibration — tone, reference points, regional language where applicable

Traffic without a conversion point is wasted spend. We build high-converting landing pages and automated follow-up sequences that capture and qualify inbound leads — email sequences, SMS drips, or CRM-routed workflows — before a human salesperson engages.

• 1 high-conversion landing page per month (additional pages at scope-extension rate)
• Page elements: headline, social proof, offer clarity, single CTA, mobile-first layout
• Automated lead follow-up — email sequence or SMS drip setup (platform dependent)
• Lead capture and CRM handoff integration (HubSpot, Salesforce, or native)
• A/B landing page variant testing on high-volume campaigns

Multi-platform attribution is harder in the US — iOS privacy changes, cross-device journeys, and longer consideration windows. We install a structured tracking layer that cuts through the noise and gives you clean attribution across Meta and Google.

• UTM taxonomy setup and enforcement across all campaigns, emails, and links
• Meta pixel and Google tag standard and custom event configuration
• Conversion API (CAPI) setup for server-side event matching — iOS-proof attribution
• Live KPI dashboard: CPL, ROAS, CTR, CPC, conversion rate by stage and platform
• Weekly performance report: spend, results, optimizations made, recommended next actions
• Monthly summary with trend analysis and budget reallocation recommendations

The MARSS AI layer automates the high-frequency, low-judgment work of running a growth function — copy iteration, audience refresh, lead routing, reporting generation — so your team focuses on high-value close and relationship activity.

• AI-powered ad copy variant generation — rapid A/B iteration without creative bottleneck
• Automated lead routing and tagging based on form completion and engagement signals
• Email/SMS lead nurture sequence automation — triggered by behavior, not just time
• Audience refresh automation — lookalike seeds updated from new buyer and conversion data
• Automated weekly reporting generation from live dashboard data

US businesses die from cash flow problems, not profitability problems. Quarterly estimated tax payments, payroll tax deposits, and seasonal revenue swings can create dangerous cash gaps. The 13-week rolling forecast gives you visibility 3 months out — so you see the gap before you're in it.

• 13-week rolling cash flow forecast, updated weekly
• Cash balance tracking across all operating and reserve accounts (USD)
• Receivables timing assumptions built into forecast model
• Payables scheduling — vendor payment timing and cash-optimization recommendations
• Tax payment timing integration — estimated quarterly tax deposits factored into model
• Scenario modeling: base case, upside, and stress scenarios

Uncontrolled vendor spend bleeds cash invisibly. We implement an accounts payable control framework — authorization thresholds, vendor approval workflow, and 1099 readiness — that keeps spend disciplined and your annual tax filings clean.

• Vendor master setup and maintenance — standardized vendor records with W-9 tracking
• Invoice approval workflow with authorization thresholds by amount tier
• Duplicate payment detection and controls
• Payment run scheduling and cash-optimized sequencing
• 1099 preparation tracking — contractor payment monitoring throughout the year
• Expense policy enforcement and flagging for review

Financial statements are a rearview mirror. The KPI dashboard is a live instrument panel — gross margin, cash runway, burn rate, and operational metrics available without waiting for month-end close.

• Revenue and gross margin tracking by product/service line or channel
• Operating expense breakdown with variance to prior period and budget
• Cash runway and burn rate monitoring
• Accounts receivable aging summary — days outstanding and collection performance
• Department-level budget vs. actual where applicable
• Updated weekly from live accounting data

US compliance is multi-layered — federal, state, and local obligations compound. Missed estimated tax deposits, payroll tax errors, and late state filings carry steep penalties. We manage the full compliance calendar so you're never scrambling before a deadline.

Numbers without context are noise. Monthly management accounts go beyond raw financials — executive summary, variance explanation, key risks flagged, and forward-looking commentary so you can act, not just read.

• Monthly P&L statement with current period, prior period, and budget variance
• Balance sheet — assets, liabilities, equity position (GAAP-formatted)
• Cash flow statement (direct method)
• Executive commentary: what happened, why, and what to watch
• KPI summary linking financial performance to operational metrics
• Investor/board-ready format available on request

MFC-US is a financial operations and reporting service. The following are outside base scope and require a separate engagement or scope extension:

• Audit preparation or CPA audit support engagements
• Legal, corporate secretarial, or entity formation services
• Investment advisory, fund management, or securities-regulated activities
• Payroll processing execution (payroll calculation support included; payroll execution excluded)
• Business valuations or M&A financial due diligence
• Complex multi-state entity consolidation (assessed at scoping)
• R&D tax credit studies or specialized tax planning engagements